Introduction
Nina Mackie is more than just a familiar name in the Matthews family — she is a trailblazer in advertising, gaming innovation, and ethical marketing. As the co-founder and Chief Revenue Officer (CRO) of WeGame2, Nina Mackie has established herself as a leader redefining how brands connect with audiences through gaming platforms. While many recognize her as the half-sister of television personality Spencer Matthews, Nina Mackie’s achievements stand firmly on their own merit. Her career reflects intelligence, integrity, and innovation — the hallmarks of a woman who has turned her family legacy into a story of independent success.
Family Background and Public Identity
Born Nina Montana Mackie (née Matthews), she belongs to the well-known Matthews family. Her father, David Matthews, is the self-made businessman who became the Laird of Glen Affric after acquiring the famous Eden Rock resort in St. Barths. Her mother, Anita Taylor, was David’s first wife, making Nina Mackie the half-sister of Spencer and James Matthews.
However, Nina Mackie has always preferred a quiet life. She doesn’t rely on her family’s fame but rather focuses on building her own legacy. Her personality radiates calm confidence — not the kind that seeks attention, but the kind that commands respect.
Early Life and Education
Growing up in the UK, Nina Mackie experienced privilege but never took it for granted. While her brothers became prominent in television and royal circles, she focused on education and personal growth. Nina Mackie attended Glasgow Caledonian University, where she graduated with a degree in Media and Communications. Her studies shaped her understanding of storytelling, audience psychology, and ethical communication — elements that later became the foundation of her professional career.
Her university years were not just about academics. They were about finding purpose and direction, preparing her for a career that would later revolutionize how brands interact with digital audiences.
Advertising Career and Strategic Insight
Before co-founding her company, Nina Mackie spent nearly two decades mastering the art of advertising. She worked across various sectors, including traditional print, out-of-home media, and digital programmatic strategy. Through this experience, Nina Mackie developed an exceptional ability to understand how brands speak — and more importantly, how they listen.
Unlike many in the industry, Nina Mackie’s approach to advertising was never purely transactional. She prioritized emotional intelligence and ethical storytelling, ensuring that campaigns connected with people at a human level. Her years of experience built the foundation for a business that values authenticity over algorithms.
WeGame2: Redefining Brand Presence in Gaming
A Company with Purpose
Nina Mackie co-founded WeGame2, a consultancy focused on creating ethical, inclusive, and meaningful advertising experiences in mobile and digital gaming. As the CRO, Nina Mackie leads the company’s mission to integrate global brands into gaming environments such as Roblox, Fortnite, and the metaverse — not as intrusive ads, but as culturally relevant experiences.
At WeGame2, Nina Mackie has championed campaigns that build long-term relationships rather than one-time impressions. Her philosophy emphasizes empathy, community, and creativity, making WeGame2 one of the most forward-thinking firms in the gaming and marketing industries.
Ethical Marketing at Scale
For Nina Mackie, ethical marketing is not a trend — it’s a responsibility. She often highlights that gamers are not just consumers but communities. Brands, therefore, must “earn the right” to appear in those spaces through respect and authenticity.
This people-first approach has positioned Nina Mackie as a thought leader in responsible advertising. She ensures that WeGame2’s projects include diverse representation and social awareness, ensuring that underrepresented voices are heard, not tokenized.
Her guiding belief is simple yet powerful:“Gaming isn’t niche anymore. It’s culture. And culture demands care.”
This statement defines her vision — a commitment to integrity in an industry that often prioritizes profit over principles.
A Voice in the Industry
Though she avoids celebrity status, Nina Mackie is a respected voice in marketing and gaming circles. She has spoken at prestigious events like Gamesforum London, Gamesground Berlin, and Future of Audio. She also appears on professional podcasts such as Mobilize & Monetize, where she discusses innovation, diversity, and the future of ethical advertising.
Her presence at these events is marked by insight and humility. Instead of dominating the stage, she contributes with substance — proof that influence doesn’t need to be loud to be effective.
Life in Jersey: Partnership and Parenthood
Nina Mackie resides in Jersey, Channel Islands, with her husband Adam Mackie, who works in the electrical supply field. Together, they are raising four children — Rosa, Tristan, Lily, and Yasmina.
Balancing career and motherhood, Nina Mackie has mastered the art of living with purpose. Her mornings are dedicated to her family, her days to business, and her evenings to reflection and giving back. She proves that leadership and family life can coexist beautifully when grounded in values.
Philanthropy and Community Work
Beyond business, Nina Mackie is actively involved in Brighter Futures Jersey, a charity supporting children and families through early education, wellbeing programs, and mental health initiatives.
As a committed ambassador and event organizer, she co-hosts the charity’s Ladies’ Lunch fundraiser, which has raised over £450,000 to date. Her involvement is hands-on — planning, promoting, and attending events — not just lending her name.
For Nina Mackie, philanthropy isn’t about publicity; it’s about genuine community engagement. Her actions reflect a belief in collective responsibility and social progress.
Public Image and Legacy
Unlike many in her family, Nina Mackie stays away from the limelight. There are no controversies attached to her name — only respect. She attends family events, such as James Matthews’ wedding to Pippa Middleton, but never seeks attention. Her life philosophy centers on quiet influence and meaningful contribution.
Through her work at WeGame2, her ethical marketing advocacy, and her dedication to family and community, Nina Mackie redefines what it means to lead. She proves that legacy is not about fame or fortune — it’s about creating lasting value.
Her story is one of purpose, compassion, and leadership that inspires others to find balance between success and humanity.
Frequently Asked Questions (FAQs)
1. How is Nina Mackie related to Spencer Matthews?
Nina Mackie is the older half-sister of TV personality Spencer Matthews. They share the same father, David Matthews.
2. What does Nina Mackie do for a living?
Nina Mackie is the Chief Revenue Officer (CRO) and co-founder of WeGame2, a company specializing in ethical and immersive advertising in mobile gaming.
3. Where does Nina Mackie live?
Nina Mackie lives in Jersey, one of the Channel Islands, with her husband and four children.
4. Is Nina Mackie involved in any charities?
Yes, she is deeply involved with Brighter Futures Jersey, a charity that supports families through education and emotional wellbeing programs.
5. What makes Nina Mackie’s career unique?
Her blend of advertising expertise, ethical philosophy, and gaming innovation makes her a standout figure in modern marketing.
